JP Morgan’s 2027 Video Interview for CIB Innovation Development is asking whether you can earn the right to propose something new. A novel solution is credible only when the answer proves that you saw the problem more clearly than the first description allowed.
The real question
Keep the original wording intact:
Tell me about a time when your understanding of a problem provided you with the ability to generate a novel solution. Describe the situation, the actions you took, and the outcome.
How you lose points
- Using a classroom cliché: You describe brainstorming without a decision, experiment, or implemented change.
- Making novelty the goal: You choose an unusual approach even though a simpler established method would have worked.
- Erasing other people: Your story implies that stakeholders accepted the idea immediately and contributed nothing.
- Offering no test: You move from insight to rollout without checking the most dangerous assumption.
- Ending vaguely: You say the solution was successful but never define the baseline or improvement.
How you pass
Structure the story as a change in understanding. The initial brief points in one direction. Your investigation exposes a different constraint. That discovery creates a practical option, and a small test demonstrates whether it deserves adoption.
Consider a hypothetical student society with falling event attendance. Instead of adding more speakers, you compared registration and arrival records and found that most drop-off occurred among first-time attendees who did not know anyone. You introduced topic-based welcome groups, piloted them at one event, and tracked a higher arrival rate among new registrants. The solution was modest, but it was novel because it addressed the social barrier rather than the event content.
- Define what everyone first believed the problem was.
- Show the inquiry that challenged that belief.
- Connect the insight directly to the design choice.
- Describe the trial, feedback, or control you used.
- Quantify the outcome when the source evidence supports it.
The differentiator is causal reasoning. The interviewer should be able to trace why your new understanding made the new solution sensible.
Get the ones for your role
This question is one part of the JP Morgan CIB Innovation Development Video Interview. OfferTutoring provides the complete questions for the firm and role so your practice can match the actual assessment.
