Oct 08, 2026 by Offer

KPMG "What Do You Know About Us" 2027: Research Checklist

For KPMG's ‘what do you know about us’ question, show layered research: the firm's work, its service lines, and one specific insight that connects to you. This question is commonly reported by candidates. Interviewers filter out anyone who stopped at the homepage — depth and a personal link are what score.

What Your Kpmg What Do You Know About Firm Must Prove

This is a preparation check with a fit test inside: did you research properly, and does what you found genuinely appeal to you? Interviewers look for accurate knowledge of the firm's services, awareness beyond marketing lines, and a personal connection — why this firm for you, specifically.

How to Build a Strong Kpmg What Do You Know About Firm

Layer 1 — the firm: what KPMG does at a high level — professional services across audit, tax, advisory — in your own words.
Layer 2 — specifics: your service line's work, the types of clients, and one recent firm development or insight you found genuinely interesting.
Layer 3 — the link: why what you learned appeals to you personally and connects to your goals. Knowledge without a personal link is just trivia.

Example line: "I know KPMG is a global professional services firm with major audit, tax, and advisory practices — what stood out in my research was the scale of transformation work in the advisory practice, which connects directly to my interest in how technology is changing traditional business models, and why I applied to that service line."

Common Mistakes

Reciting the homepage tagline; anyone can read marketing copy.
Factual errors about the firm's services; get the basics right or say nothing.
Knowledge with no personal connection; the ‘why it appeals to me’ is the scoring part.

This is the easiest question to prepare and the most embarrassing to fail — thirty minutes of real research is all it takes.

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FAQ

How much should I memorise?

Understand the service lines and one genuine insight deeply; do not memorise statistics you cannot discuss.

Should I mention competitors?

Only to explain why KPMG specifically — keep it positive and brief, never disparaging.

What counts as a good specific insight?

Something you can discuss for a minute: a practice area's growth, a type of client work, a firm initiative that genuinely interests you.

Is this asked at every stage?

It is commonly reported by candidates, especially early; formats may vary by role and region. Check the official careers page.

Preparing for KPMG's interview? Our 2027 KPMG Online Assessment and Video Interview Tutorials has practice questions and answers — $79 one-time, instant download.